To determine the direction and image of Rovés Instagram branding, I focused on their tagline “Beauty has a destination and we’re here to take you there.” Using elements around the salon, I wove together the luxury of Rové with the talented work of its stylists which brought in numerous new clients who ‘found Rové through Instagram.’ Keeping up with social media’s fast-changing environment, I started incorporating reels to build brand awareness and reputability.

Currently, I continue to manage Rové’s social media from abroad. To do so, I hired a couple of local university students to capture content for my existing clients. I manage a system with the client and student of when to come in, what content is needed, and how they sort the images and videos for my later use.